The University of Alabama club hockey team has come up with a genius marketing strategy.
The team announced it will have “Harambe Night” for its game against Vanderbilt on Oct. 21.
— Alabama Hockey (@AlabamaHockey) September 16, 2016
Harambe was the famous silverback gorilla who was shot and killed at the Cincinnati Zoo when a child fell into his enclosure. He’s since become the hero of some college football players and the subject of plenty of memes.
However, the promotion will actually do some good. The team is “adopting” a monkey from Suncoast Primate Sanctuary in Palm Harbor, Fla., and will help pay for its care.
The team will be selling specialty Harambe jerseys and a painting done by its adopted monkey at the game. Ten percent of the money the team makes that night will go to the sanctuary.
“With Harambe’s story in the national spotlight, we thought this was a perfect opportunity to raise awareness for the care and outlook of endangered species,” head coach John Bierchen said.