Any of Long’s followers can attest that he doesn’t take the social media service — or himself — too seriously, regularly interacting with Razorback fans as well as supporters of rival schools.
He even takes time to respond to fans who are upset about something, whether that’s an Arkansas team’s performance or ticket prices.
On Wednesday morning, an account called “Spit Blood TCU” sent a tweet reminding Horned Frogs fans that in 2014, when TCU famously dropped from third to sixth in the final College Football Playoff rankings, Long was the committee chairman.
The chairman of the CFP committee that dropped TCU from 3rd to 6th after a 52-point win?
Arkansas AD Jeff Long pic.twitter.com/OqRy7rOyr9
— Spit Blood TCU (@spitbloodtcu) September 7, 2016
Despite TCU’s 52-point win over Iowa State in the final weekend of the 2014 regular season, the committee dropped the Frogs out of the top four, elevating Big Ten champion Ohio State. The Buckeyes went on to win the national championship, but the bitter feelings in Fort Worth obviously live on nearly two years later.
And on Saturday, Arkansas travels there to face TCU inside Amon G. Carter Stadium.
Long retweeted and liked that Wednesday reminder to Horned Frogs fans.
Then, after one TCU fan replied to the post with an acronym that represents a NFSW phrase — if you want to know what it means, a simple Google search will do the trick — Long sent a funny response.
Eat at Dave's? Extremely Attractive Devil? Excited Arkansas Dad? Easily Agitated Director? Every Athletes Dream? ? https://t.co/cdp0g8ovbW
— Jeff Long (@jefflongUA) September 8, 2016
Long remains a member of the College Football Playoff Selection Committee, but is no longer its chair. That honor now belongs to someone Big 12 fans might trust a bit more — Texas Tech athletic director Kirby Hocutt.