AUBURN, Ala. — Gus Malzahn might not make Tim Cook his 10th assistant if the head coach is allowed one later this year, but the Apple CEO fits right in with the Auburn football staff.
While spending time on campus this week, the Auburn alum (class of 1982) stopped by the Athletic Complex and talked with the Tigers on Thursday afternoon.
— Auburn Football (@AuburnFootball) April 6, 2017
Offensive coordinator Chip Lindsey said Cook’s message was similar to the one Auburn’s coaching staff was been emphasizing this spring.
“He was really good,” Lindsey said. “One of the things that was neat…coach is good about bringing guys in for our players to sit here and listen and kind of motivate those guys. One of the things he mentioned was excellence, you know, expecting excellence in everything they do at Apple. I think that goes to coaching, too.”
Lindsey went on to list a few examples of how coaches on both sides of the ball press their players about details, but with good reason.
“Because we expect excellence out of those guys and you hold them to that standard,” Lindsey said. “He kind of tied that right in to what we’ve been saying all spring. It was really good to hear his story, being an Auburn guy, a guy from Alabama, you know, that’s done what he’s done is really impressive. He was really, really, really, really fun to listen to.”
? | Watch @tim_cook break down the huddle at today's practice.
— Auburn Football (@AuburnFootball) April 7, 2017
Cook was born in Robertsdale, Ala., which is about three and a half hours south of the Plains. He studied industrial engineering and earned his Masters from Duke University.
After spending over a decade at IBM, Cook joined Apple in 1998. In 2011, Cook was hand-picked and appointed CEO of Apple shortly before Steve Jobs’ passing in October.
Cook took time to snap a picture with offensive lineman Nick Brahms (college of business) and Marquell Harrell (college of science and math), as well as other Auburn football players.
— Nick Brahms (@Nick_Brahms) April 7, 2017
— Marquel Harrell (@BWAQuel) April 7, 2017
Earlier in the day Cook spoke to Auburn students in a session about diversity and inclusion (the selfie was an added bonus).
— Tim Cook (@tim_cook) April 6, 2017