Auburn extends partnership with Under Armour through 2025
Auburn has been partnered with Under Armour since 2006, and that will continue until at least June 2025.
Auburn announced an extension with the apparel company on Thursday that runs through the 2025 season.
“Auburn has been one of our landmark relationships in the NCAA, as the first university athletic department to partner with Under Armour in 2006,” said Adam Peake, Executive Vice President of Global Marketing at Under Armour. “The Tigers are part of our brand’s heritage and we are thrilled to have them as an integral part of our future as we continue to provide world-class, innovative product to their student athletes and the entire Auburn fan base.”
The new nine-year, $78.1 million deal will include more apparel for all of Auburn’s athletic teams. Additionally, Auburn will get $4.5 million in royalties, $675,000 in marketing, according to AL.com’s Brandon Marcello.
“As the first college program to sign a comprehensive all-sport apparel deal with Under Armour, we are thrilled to announce an extension with our apparel and footwear partner that achieves our goal of providing the best student-athlete experience in the nation,” athletic director Jay Jacobs said in a statement from the school.
“We have always been impressed by Under Armour’s commitment to relentless innovation and excellent customer service. This extension elevates our valuable partnership and allows us to greatly expand the allotment of Under Armour products for Auburn student-athletes across all 21 sports. It also promotes and enhances the Auburn brand at a higher level while providing us the resources to reach our goal of competing for championships in every sport.”
Under Armour will continue to design and supply the footwear, apparel, equipment and uniforms for Auburn’s men’s and women’s varsity athletic teams.
The new contract will pay Auburn a base compensation of $22.5 million, and the program will also receive $10 million worth of Under Armour stock in the deal, according to Marcello. Under Armour will raise the amount of money directed toward athletic apparel from $2.5 million annually to $4 million annually.
The $8.68 million annual amount of Auburn’s deal is largest in the SEC and third-largest in the nation, behind Notre Dame (Under Armour) at $9 million and Michigan’s deal with Nike, which pays upwards of $10 million annually.
— Auburn Tigers (@AuburnTigers) October 1, 2015