Tecmo Bowl Bo Jackson is back.
In a new KIA ad, the former Auburn running back and Heisman winner appears as himself in the classic video game. Back when the game was popular in the late ’80s, Jackson was difficult enough to stop in real life. In the game, defenders had no chance.
Jackson’s Tecmo Bowl self returns in this ad, but this time, he’s got a different strategy for blasting through the defense.
Watch the entire ad here: