AUBURN, Ala. — Auburn’s motto for the season is not only a verbal reminder, but it’s plastered throughout the athletics complex.
The “earn it” motto is similar to the mantra the Tigers followed prior to the 2013 season and it’s usually developed by the Tigers’ seniors and leadership council.
“Our theme this year is ‘earn it,'” Malzahn said last week at SEC Media Days. “Our players came up with that. Earn your teammates’ respect, your coaches’ respect. Earn it every day on and off the field and our guys have done that in the offseason.”
Now there are reminders all over the athletics complex, including a doorway plastered with a motto shared Sunday evening on social media by strength coach Ryan Russell.
“Tough love is in effect here,” according to the text on the door. “We will not accept you as you are. Instead, we will show you a vision of what you could be and help you achieve it.”
— Ryan Russell (@CoachRussellAU) July 18, 2016