Kentucky sold 648 season football tickets in the last two weeks, but the athletic department’s push to sell 40,000 season tickets remains well behind pace.
As of Aug. 7, 32,885 season tickets had been sold. As of Monday, that number increased to 33,533 in a two-week span, according to a UK athletics spokesperson.
All numbers exclude student season ticket sales and complimentary tickets.
The athletic department is 6,467 season tickets behind its goal with two and a half weeks until Kentucky’s Sept. 9 home opener against Eastern Kentucky.
Kentucky started a “Yahtzee” campaign on July 21 in hopes to sell 40,000 season tickets.
If the 40,000 goal is reached, one section of fans at Kroger Field will play Yahtzee at each home game this season for two free 2018 season tickets. The last time Kentucky sold 40,000 season tickets was 2013 — coach Mark Stoops’ first season.
The sales count for this year is nearing the 33,658 season tickets sold last season.
The high mark of the decade for Kentucky season ticket sales came in 2009 with 47,376 season tickets sold. That was coach Rich Brooks’ last season in Lexington.