LEXINGTON, Ky. — Kentucky football started the “Yahtzee” campaign on July 21 as a push to sell 40,000 season tickets. As of Monday, 32,885 season tickets had been sold, according to a UK Athletics spokesperson.
“Yahtzee” is Kentucky’s signal word for a recruiting commitment. If the 40,000 goal is reached, one section of fans at Kroger Field will play Yahtzee at each home game this season for two free 2018 season tickets.
But the 40,000 goal is unlikely if the current sales pace continues. Only 510 season tickets were sold between July 19 and Aug. 7.
Kentucky is looking to sell 40,000 season tickets for the first time since 40,872 were sold in 2013 — Mark Stoops’ first season in Lexington. This year’s count is behind the 33,658 season tickets sold last season.
Season tickets hit their peak in the Rich Brooks era. In Brooks’ last three seasons at Kentucky, 2007-09, an average of 45,912 season tickets were sold, according to open records. The high-water mark came in 2009 with 47,376 season tickets sold.
All numbers exclude student season ticket sales.
Kentucky opens the season on the road at 4 p.m. Sept. 2 at Southern Miss. The Wildcats home opener at Kroger Field is at noon Sept. 9 against Eastern Kentucky.