A year after SEC on CBS fans had to deal with the departure of beloved play-by-play announcer Verne Lundquist, they’ll have to come to terms with another new face and voice on the marquee Saturday broadcasts.
The network announced on Monday that Jamie Erdahl will become the new lead SEC on CBS sideline reporter, replacing current sideline reporter Allie LaForce.
“We are excited to add Jamie to our SEC on CBS coverage,” said Harold Bryant, Executive Producer and Senior Vice President of Production for CBS Sports, in a release from the network. “Since joining CBS, Jamie has established herself as a talented, versatile, and knowledgeable reporter. She is a rising star and someone we know that will connect with and earn the respect from the coaches, players and passionate fans in the SEC.”
The Athletic’s Richard Deitsch reports that LaForce and CBS Sports were unable to agree to a new contract.
CBS Sports plans to name Jamie Erdhal as its new SEC on CBS reporter today. Told CBS and Allie LaForce could not come to a new deal and LaForce is leaving CBS Sports. LaForce had been with CBS Sports since October 2012.
— Richard Deitsch (@richarddeitsch) June 4, 2018
LaForce had been with CBS Sports since 2012 and became the main sideline reporter for SEC games in 2014. She also contributed to the network’s coverage of the NCAA Tournament every March.
The release also states that Erdahl joined the network in 2014 and has served as a reporter for the NFL on CBS, the NCAA Tournament, and regular-season college basketball on CBS Sports and CBS Sports Network. She also has been an anchor for CBS Sports HQ, CBS’ 24-hour streaming sports news network.
The announcement of Erdahl replacing LaForce comes just a few days after CBS announced its SEC game matchups and schedule for the first three weeks of the 2018 season.
The SEC on CBS broadcast team will now consist of play-by-play commentator Brad Nessler, color analyst Gary Danielson, and Erdahl reporting from the sidelines.