Everyone knows the New York Mets and their minor league affiliates stand to make money hand over fist during every game in which Tim Tebow plays this season. But they’re not the only ones.
The Heisman Trophy-winning quarterback turned baseball player has dominated headlines and filled stands throughout the South Atlantic League this season as he debuted with the Columbia Fireflies. And with a promotion to the Class A St. Lucie Mets on the plate for the second half of year, it’s time to tally up his worth to the Sally League.
An in-depth study of attendance at Tebow-related games by Baseball America’s JJ Cooper leads us to the following conclusion: It was more than the Mets organization and its affiliates cashing in on the former Gators star.
By Cooper’s math, Tebow was worth approximately $1.59 million to opposing teams during his short run in the South Atlantic League. And for a low-level minor league outfit, that’s a significant boost in revenue.
Here’s a quick breakdown of how the math works:
- Tebow was worth an extra 2,591 fans per game when the Fireflies were on the road according to the attendance numbers.
- An industry standard average of revenue per customer at the minor league level is $22.
- Using those numbers for the amount of games Tebow played on the road in the Sally League, the estimated total of increased revenue is $1.59 million (a compilation of revenues earned by multiple teams in the league as a result of hosting Tebow’s team).
But the long-term impact of Tebow’s time in the league may be even greater than the revenue realized in the first half of the baseball season.
Lexington Legends CEO Andy Shay told Cooper there may be significant residual effects of Tebow’s appearance in the league.
“I’d be willing to bet every team in our league uses photos from Tebow games with packed ballparks for ticket brochures, pocket schedules, digital photos, etc., for years to come,” Shea said, per Cooper’s report. “Plus I think Tebow literally spent every spare second he had pre and postgame signing autographs and signing pictures. Those people will be fans for life and probably remember those experiences forever. Tough to put a price on that.”
For more details on the financials of Tebow’s baseball venture, check out the full piece from Cooper at BaseballAmerica.com:
— JJ Cooper (@jjcoop36) June 28, 2017