The Longhorn Network was viewed as a key reason for dissention and a huge shakeup in the Big 12, which led to Missouri and Texas A&M joining the SEC in 2012. Now, with the network continuing to lose money, Oklahoma State coach Mike Gundy believes the Longhorns will face a similar fate if things don’t change.
“If Texas doesn’t [fold the Longhorn Network] in X number of years, they’re going to be in the Pac-12 or SEC,” Gundy told CBSSports.com’s Dennis Dodd. “If that’s what they want, keep riding this horse. If you don’t want that, you better make some changes or it’s going to happen whether you like it or not.”
The network has reportedly lost $48 million five years into a 20-year deal with ESPN, which pays Texas $15 million annually. The success of the SEC, Pac-12 and Big Ten networks has seemingly put the Big 12 at a disadvantage from a marketing and recruiting perspective. But a network could not be created without a change to Texas’ current deal, which would require the school’s approval.
“You don’t have a Big 12 Network; you have a network within the league that people consider a failure,” Gundy said. “Right now the Big 12 is not getting the marketing we need because of the Longhorn Network.”
“You are getting the SEC Network, and you are getting the Big Ten Network and you are getting the Pac[-12 Network]. Until we come together as a group [and] find a financial solution to eliminating the Longhorn Network, [there will be issues].”