CEO of ESPN parent company Disney agrees there are too many commercials
If you feel like there are too many commercials during your Saturday college football watching experience, you’re not alone.
According to a report from Madison.com’s Adam Levy, Bob Iger, CEO of ESPN parent company Disney, agrees, and that could change how ESPN broadcasts in the near future.
“I think that in general, there is probably too much commercial interruption in television,” Iger told investors on the company’s first-quarter earnings call.
According to Levy, ABC and ESPN are the networks that Disney will target for a lower advertising load.
This isn’t a revolutionary idea, either. Time Warner has developed a similar model, which they tested on TruTV during primetime hours, and have seen an improvement in the Network’s ratings.
“We are seeing improved ratings because there’s less dislocation going into the advertising pot and coming out, and we have seen higher consumer satisfaction and higher brand recall,” Time Warner CEO Jeff Bewkes said.
More importantly, Time Warner didn’t see a financial drop off despite cutting advertising, making it more feasible for Disney to attempt with ESPN.
The potential change could be an attempt to help ESPN, which has seen declining ratings and has lost large amounts of subscribers over the last couple of years.