Ouch! This is awful.
As reported Monday by Austin Karp of SportsBusiness Daily, the Heisman Trophy ceremony Saturday drew a 1.7 overnight rating. Soon after, Sports Illustrated’s Richard Deitsch tweeted that the figure projects as the least-viewed Heisman Trophy presentation ever.
ESPN's Heisman ceremony drew a 1.7 overnight rating. Could be lowest on record (last few years, respectively: 2.0, 2.0, 2.7, 3.1, 2.9, 2.4)
— Austin Karp (@AustinKarp) December 12, 2016
Per @AustinKarp: ESPN drew a 1.7 overnight rating for Heisman Trophy ceremony, which projects as least-viewed Heisman presentation ever.
— Richard Deitsch (@richarddeitsch) December 12, 2016
There could be a number of reasons for the rating. Many considered Louisville quarterback Lamar Jackson as the favorite going into the evening. With Jackson claiming the coveted prize, the result proved that there wasn’t enough drama to make tuning in for the entire show worthwhile.
Clemson quarterback Deshaun Watson, Oklahoma quarterback Baker Mayfield, Oklahoma wide receiver Dede Westbrook and Michigan linebacker/defensive back Jabrill Peppers also were finalists.
Of course, no SEC representation likely didn’t help the Heisman Trophy ceremony’s cause. You can only show so many angles of Tim Tebow and Johnny Manziel together, right? (Perhaps inviting Alabama defensive lineman Jonathan Allen would have helped.)
It will be fun to compare television ratings after the Heisman Trophy ceremony happens next year.