SweeTARTS and Butterfinger want to be included in your SEC Saturday tailgates, and they’re willing to cheer for your team to be included.
According to Gridiron Now’s Chadd Scott, SweeTARTS announced this week that Florida and Georgia will join their college candy campaign, joining up with Tennessee and Arkansas, which were featured in the promotion’s debut last season.
Butterfinger has also joined in on the fun, so a couple of SEC fan bases can now have gummies and candy bars with their team’s logo proudly displayed on the wrapper.
Here’s the full assortment:
And the gummies will be in the shape of the logo. Here are what Tennessee’s and Arkansas’ look like, from sweetartscandy.com
The Butterfinger addition to the campaign also comes with a college promotion sweepstakes, more information on which can be found here.
This year, the college logos will be on display on the products during football and basketball seasons.