The NCAA closed a loophole that allowed coaches to tweet about recruits without actually using names. On Wednesday, “subtweeting” was ruled not permissible, according to the Texas A&M compliance office.
Subtweeting is the act of tweeting to or about someone without actually using their name. Because NCAA rules do not permit coaches to publicly talk or tweet about a player until they have signed, some coaches have used player nicknames instead.
One example provided by 24/7 Sports was a tweet from Texas linebackers coach Brian Jean-Mary that referenced four-star linebacker Jeffrey “The Shark” McCulloch, who eventually signed with the Longhorns.
A meal fit for a Shark!!! pic.twitter.com/59ppHxicaN
— Brian Luc Jean-Mary (@luc_brian) January 22, 2016
The NCAA’s ruling states that using the nickname of an unsigned player in a public statement is now considered to be a recruiting violation.