The SEC is known for its football, but that doesn’t mean it can’t rake in a lot of money on the hardcourt, as well.
According to an annual study conducted by Indiana University-Purdue University Columbus assistant professor of finance Ryan Brewer, four SEC men’s basketball clubs rank among college basketball’s 20 most valuable teams, with Kentucky earning the No. 3 spot thanks to a $244.3 million valuation.
Arkansas ($97.4 million), Tennessee ($84.5 million) and Alabama (83.4 million) came in 17th, 19th and 20th, respectively.
The Wildcats’ figure is up 14.5 percent from 2014, per Brewer, and the Razorbacks’ value rose 7 percent from 2014. Tennessee (down 2 percent) and Alabama (down 10.7 percent) experienced dips in their overall valuations.
In spite of a recruiting scandal that resulted in a self-imposed postseason ban, Louisville stayed at the top of the list with a valuation of $301.3 million (although that was down from a $364.7 million valuation in 2014).
Beyond the 20 most valuable teams, SEC programs Missouri (36th, $58.3 million), Florida (41st, $49.6 million), Auburn (43rd, $46.7 million) and South Carolina (47th, $45.6 million) cracked the top 50.