The Big 12 has been enjoying a lot of financial success in recent years, but compared to the SEC, its uptick in revenue isn’t all that impressive.
According to CBS Sports’ Jon Solomon, the Big 12 paid out its full-sharing members an average of $23.3 million in 2014-15 — $9.4 million less than SEC programs earned.
This is quite a difference from 2012-13 and 2013-14, when the Big 12 shelled out larger payouts to its full-sharing members than the SEC. But the rise of the SEC Network, along with cash flow via the College Football Playoff, has helped SEC schools tremendously.
Big 12 commissioner Bob Bowlsby said his conference is “going to do everything we can to compete” with the the SEC, which, per Solomon, may include expansion, a conference championship game and a television network.
Whether or not the Big 12 can accomplish such goals could be revealed soon. Oklahoma president David Boren recently told The Oklahoman’s Berry Tramel that decisions on these topics will be made this summer.
Regardless, it looks like the SEC will boast deeper pockets for a while.