One bowl game with a long SEC tradition is getting some of that name recognition back.
According to Jacksonville.com’s Garry Smits, the annual bowl game in Jacksonville will once again have the Gator Bowl moniker.
Gator returns to Jacksonville’s bowl game. Announcement comes later today that title sponsor TaxSlayer has agreed to allow Gator back into the nameand it will be formally known as TaxSlayer Gator Bowl. @jaxdotcom
— Garry Smits (@gsmitter) April 12, 2018
“Title sponsor TaxSlayer has agreed to allow the game to return to its historical title and beginning with this year’s 74th edition, will be formally called the TaxSlayer Gator Bowl,” Smits reports.
The Gator Bowl debuted on January 1, 1946 and has been played every season since. Under the conference’s current agreement, SEC teams now annually play in the bowl game in Jacksonville on or around New Year’s Eve or Day.
Teams play the bowl game in Jacksonville’s Everbank Field, the same stadium in which Georgia and Florida play during the regular season.
Their opponents rotate between teams from the ACC and Big Ten. The SEC has played in the game every season since 2011, winning five of eight matchups.
The Gator Bowl is one of a handful of New Year’s bowls the SEC plays in. Ignoring the College Football Playoff rotations, SEC teams often earn or are assigned bowls based on tiers, beginning with the Sugar Bowl and then moving on to the Peach Bowl, Outback Bowl, Citrus Bowl, and then Gator Bowl.