Texas football now has its own beer.
The Longhorns are now officially linked to Corona Light, as announced Wednesday by the school.
It’s another revenue stream for a school with many. To keep up with the Joneses, SEC schools might consider adding to their family of brands. The schools, and the SEC itself, already have portfolios of brands.
However, here are some brands that scream “PARTNERSHIP” with certain SEC schools:
- Alabama: When was the last time you had an oatmeal creme pie? If you’re Nick Saban, it was probably very recently. The legendary coach might be eating one right now, which is a great endorsement for Little Debbie, the championship pastry brand. Roll Pie!
- Arkansas: Coach Bret Bielema had a little fun with his wife’s pregnant food requests, including a plea for blueberry bagels. She asked for one from Einstein Bros. Bagels, but he went with Panera. Brands love those personal testimonials.
- Auburn: Bo Knows Brands. With a great Tecmo Bowl commercial from last year and a nephew on the way to Auburn, there’s no better time to connect with Tigers icon Bo Jackson. Jackson probably has his own ideas, but might we suggest Nike gets back on board with its famous pitchman and Auburn’s most famous uncle? Uncle Bo Knows…
- Florida: This is another easy one. Like Saban and Little Debbie, Florida coach Jim McElwain needs to brand his famous peanut butter and jelly habit. Get the good folks of Smucker’s on the phone, stat.
- Georgia: Coach Kirby Smart has one of the best names in sports and he should take advantage of it. If Kirby is smart, he’ll get on board with Kirby vacuums, as he prepares the Bulldogs to clean up the rest of SEC competition. And try not to suck.
- Kentucky: Big Blue Nation is already overflowing with brands as the iconic basketball program itself and John Calipari are already well-known entities. Between his podcasting career and keeping up with his famous NBA alums via text, Coach Cal needs to be connected. How about Coach Cal for BlackBerry… to send BBMs throughout BBN.
- LSU: Tigers football players made lifting weights and working out look cool (and even a little… fun?!?) with a workout video that was released on Wednesday by the program. Go with it. There’s (apparently) a Cincinnati supplement company called Tiger Fitness that is a perfect fit.
- Mississippi: Having a coach named Hugh Freeze opens up all sorts of possibilities. Assuming Hugh doesn’t open up his own ice cream shop in Oxford after retirement, it’s Tastee-Freez in a landslide.
- Missouri: With Michael Jr. taking the court this winter for his assistant coach Dad, Michael Sr., along with sister, Cierra, on the women’s team, Mizzou Arena will truly be a House of Porters. Mmmm… porterhouse… How about hitting Yelp to team up with one of Columbia’s best steakhouses, such as Yelp’s top-rated Cc’s City Broiler.
- Mississippi State: As witnessed by the web traffic here at SEC Country, MSU faithful can’t get enough of Dak-Mania. The Dallas Cowboys star quarterback is his own industry in Starkville still. Dak Prescott famously shunned endorsement opportunities during his bye week last fall to see his grandmother. Maybe MSU can help recoup some of those losses by joining Prescott in pitching Hallmark so keeping in touch with loved ones doesn’t have to be so costly.
- South Carolina: Will “Coach Boom” Muschamp tried his hand on the construction site, but with such a nickname, he’s probably more set up to hawk things that will destroy rather than build. Given the brand needs help since Warner Brothers hasn’t used them in years, I give you: Coach Boom for Acme dynamite.
- Tennessee: Butch Jones is teaching young men how to be “Champions of Life.” So, he’s got to be the best person to pitch the actual board game of Life. Or maybe Life cereal. Butchy could be the new Mikey.
- Texas A&M: The Midnight Yell is one of the coolest traditions in college football. But after a late night at Kyle Field, how do all the fans still look so chipper on game day? Sounds like an endorsement deal with Folgers if I’ve ever heard one.
- Vanderbilt: Despite being one of the SEC’s original members from the 1930, the Commodores still have never won a football championship. That’s quite a history that needs to be wiped away. Since coach Derek Mason’s team can’t borrow any “Memorial Magic” from the basketball program, how about some Mr. Clean cleaner to wipe the slate clean and start a new era of football success?