It wouldn’t be unusual for a team coming off a 3-9 season to have trouble selling season tickets.
Beyond the standard battle with high-definition television and the wide-range of college football games available from the comfort of a fan’s living room, the Gamecocks athletics department also was challenged with erasing the memory of a season which included just one SEC victory, a midseason resignation from its legendary coach, and a home loss to The Citadel from the minds of potential ticket buyers.
But according to a report from The State’s Josh Kendall, South Carolina is just more than 2,000 season ticket sales away from surpassing the number sold going into the 2015 season.
Considering the Gamecocks were coming off a bowl victory against Miami to end the 2014 season and had enjoyed three consecutive 11-win seasons from 2011-13 under the direction of Steve Spurrier, that’s pretty impressive.
Kendall reports that, as of midweek, the Gamecocks had sold 49,070 tickets. It’s slightly behind the pace that led them to last season’s 51,110 total, but certainly within reach of surpassing the number prior to the season’s kickoff in September.
“Our outbound ticket sales partner, IMG Learfield Ticket Solutions, does a fantastic job selling season and group tickets,” South Carolina senior associate athletics director Charles Bloom told The State via a statement. “Through a proactive strategy, they have created innovative initiatives that have been successful since they’ve come on board in 2013, selling more than 20,000 tickets through group sales annually. We feel that once we get fans into Williams-Brice Stadium, they’ll want to come back for more Gamecock football games.”
Kendall also reports that South Carolina’s “first-time” season ticket sales have increased from 2,717 last year to 3,523 and counting this year. That may be a product of exciting surrounding the hiring of new head coach Will Muschamp.