South Carolina fans who want to watch every home game at Williams-Brice Stadium in 2018 are going to have to dish out a little more money.
The school announced a price increase for football season tickets on Thursday, the first since 2013. Season tickets will increase $50 each, an average of $7 per game.
“We’ve come a long way in the last eight years,” Gamecocks director of athletics Ray Tanner said in a statement. “Prior to this decade, we were finding our way in the SEC. Since 2010, we have achieved broad-based success in our athletics program. We have established a solid foundation and are now ready to take it to the next level, but we need to continue to maximize our resources to help us achieve our goals.”
According to South Carolina, the school’s athletics budget ranks 10th in the SEC with expenses increasing by 65 percent since 2010. The athletics department, which is one of only 20 self-sustaining athletics programs in NCAA Division I, relies mostly on donations, tickets, conference membership distribution and sponsorships for its revenue.
Last season, the price of South Carolina football season tickets ranked ninth in the SEC. It is expected to remain near the middle of the SEC in 2018.
“The cost to compete and win at the highest levels has undoubtedly increased,” Tanner said in a statement. “The increases in football season ticket prices came after careful deliberation and discussion regarding the impact on our fans. The successes that we have shared and the quality of the student-athlete experience here is in large part because of you — our fans. I believe the best is still yet to come.”
Tanner also announced the decision in a video, which you can watch below: