South Carolina didn’t have many memorable victories this season.
But one of its three wins ended up being quite costly for an Orlando bar.
When the Gamecocks defeated Central Florida 31-14, it dropped the Golden Knights to 0-4 and sparked an unusual promotion at The Basement. The bar began offering free beers during UCF football games until the team notched a win.
That 0-4 start turned into a 0-12 finish, which translated to about 15,000 free beers given away, according to Fox 35 Orlando.
“We started off 0-4, which nobody really expected, especially after a couple of easy games in the beginning of the season,” explained The Basement marketing director Jake Whitacre.
“After the 0-4 start, the bar was really slow. Normally, the UCF games are kind of our bread and butter. We get a lot of people in there for the watch parties that we throw. After playing South Carolina, we had very few people in there. We decided to come up with this crazy idea to do free beer until UCF wins. Unfortunately, it went on a little bit longer than we expected.”
South Carolina overcame a 14-8 halftime deficit to beat UCF but won only one more game — against Vanderbilt — the rest of the way. Steve Spurrier also mentioned the UCF game as one of the reasons he realized it was time to resign.
The Basement will continue to dish out free beers next season until the Golden Knights finally secure that coveted first victory. UCF does not face an SEC team in 2016.