South Carolina is making a concerted effort to pump up the volume during home games. The school announced it has hired D.J. A-Minor as another way to get Gamecocks fans fired up at Williams-Brice Stadium.
The decision, which signals the first time the Gamecocks will have a live D.J., was delivered in a press release according to The State reporter Josh Kendall.
A-Minor brings an impressive resume to the position, as he’s previously D.J.’d at Charlotte Hornets home games.
South Carolina marketing director Eric Nichols explains the major factors behind the musical enhancement.
“Everyone’s pulling the same direction that recruiting is our No. 1 focus. With that being the direction, it’s a natural fit,” Nichols said. “Our music wasn’t where it needed to be. It just wasn’t resonating with any segment of the fan base. It needed a refresh. The new DJ will provide that refresh.”
Giving their tunes a refresher is a smart move in the never-ending recruitment battle for top recruits.
South Carolina coach Will Muschamp noted that the DJ will not take the place of the band, which still will perform at various occasions from the stands.
South Carolina joins Tennessee, Missouri and Kentucky as SEC teams that enlist a D.J. as in-game entertainment.
South Carolina hosts Kentucky on Sept. 16, with the game televised on the SEC Network.