Perhaps taste can be refined. An organization of craft brewers called “The Brewers Association” is hoping for just that.
The group sent former Tennessee quarterback Peyton Manning a care package of craft beer this week after he exclaimed “I’m going to drink a lot of Budweiser tonight. … I promise you that,” after winning Super Bowl 50. Manning led the Denver Broncos to a 24-10 win over the Carolina Panthers on Sunday.
The beer aficionados also sent a congratulatory letter for Manning after his second NFL championship.
“Wouldn’t he rather have a beer more fitting of his superstardom; maybe a beer that more closely represents the Broncos’ status as an underdog? That’s what we believe small and independent craft brewers represent,” CraftBeer.com staff wrote Thursday.
To make sure the beer was received, the association sent one to the Broncos and one to his agent.