Tennessee has a new promotional campaign to raise money and awareness for Alzheimer’s research in honor of late former basketball coach Pat Summitt.
The Tennessee athletic department announced it’s “Get Your Game Face On” campaign Thursday, saying it would be giving out eye black stickers with a decal honoring Summitt at next week’s home game against Florida. The decal on the stickers is the same one on Tennessee’s football helmets this season.
In addition to the free stickers at the game, the stickers will also be on sale across the state for $3.99, with $2 from every sale going to the Pat Summitt Foundation, which funds Alzheimer’s research. DISH, the sponsor of the campaign, has pledged $102,455 to the foundation as well–$1 for each seat in Neyland Stadium.
“Vol Nation, it’s time to get your game face on against the Gators, and get your game face on against Alzheimer’s,” Tennessee associate AD Chris Fuller said. “This year, we experienced a tragedy in the passing of Tennessee’s own legend, coach Pat Summitt. Our friends at DISH approached us this summer with a goal to meaningfully impact The Pat Summitt Foundation by uniting our fans in the ongoing battle against Alzheimer’s. We hope to see every single Vol fan at the Florida game wear these eye blacks to show their support.”
Summitt was diagnosed with Alzheimer’s disease in 2011. She retired from coaching in 2012 as the all-time winningest coach in the history of women’s college basketball with 1,098 wins. She died on June 28, 2016. She was 64.