When it was announced the Tennessee Volunteers and Virginia Tech Hokies would play at Bristol Motor Speedway on Sept. 10, there was certainly a curiosity factor. Somehow, they would place a football field in the infield of a race track.
There is more than curiosity for this game. There is demand that overruns supply.
The Battle at Bristol has sold out its 150,000 ticketed attendance, and there is still demand from the always-ravenous Tennessee fan base to get a seat for this unique game. Both Tennessee and Virginia Tech have sold out its 40,000 ticket allotment, according to Mike Strange of the Knoxville News Sentinel. Bristol too has sold out its remaining 70,000 tickets with a waiting list if more get released.
“I don’t think any reasonable person could anticipate that with 150,000-plus seats that the track would be announcing a sellout well ahead of the game,” Vols AD Dave Hart told the Knoxville News Sentinel on Tuesday. “To me, that was not anticipated by very many people.”
As Tennessee does its caravan through the state, questions about getting tickets to this game is expected to dominate the conversation. On SeatGeek, tickets are starting at $190 and go up to $884 as of Wednesday. And many of those tickets, SeatGeek scores as a “Good Deal.”
This one-of-a-kind football game certainly has piqued plenty of interest. And the speedway is expected to be heavily Tennessee orange. But no one saw demand for this game to be this high and for the game to be this much of a marketing success.