Don’t try to use the likeness of a Tennessee football player or the Vols compliance office will put you on blast.
It did just that on Tuesday when the office’s Twitter account tweeted out a cease and desist letter to Jack Bombero, the owner and operator of jackbombero.com.
— Tennessee Compliance (@UTCompliance) July 26, 2016
According to the website, Bombero grew up in Tennessee and launched a T-shirt line in 2015 that “would show his love for all things Tennessee”.
One of the shirts featured on the website, named the “Astro 11,” uses Dobbs’ nickname and number on the front of the piece of clothing. Per Tennessee’s cease and desist letter, the shirt is a violation of NCAA Bylaw 12.5, which states:
“If a student-athlete’s name or picture appears on commercial items (e.g., T-shirts, sweatshirts, serving trays, playing cards, posters, photographs) or is used to promote a commercial product sold by an individual or agency without the student-athlete’s knowledge or permission, the student-athlete (or the institution acting on behalf of the student-athlete) is required to take steps to stop such an activity in order to retain his or her eligibility for intercollegiate athletics.”
The move comes after Tennessee settled a Title IX lawsuit in early July against eight plaintiffs that claimed Tennessee created an environment that led to sexual assaults.
Dobbs is an aerospace engineering major, and spent a next month in Montreal interning with aerospace engineering company Pratt & Whitney this summer.
You can view a picture of the shirt below: