Von Miller cemented himself as the face of Super Bowl 50.
Next, he’ll be the face of Adidas’ newest campaign.
The former Texas A&M standout is heading Adidas’ “FREAK” franchise, the popular sports brand announced on Thursday.
Miller will help in the development of “FREAK” cleats and apparel.
The Super Bowl 50 MVP tweeted out a photo of a pair of his “FREAK” cleats, which he called his “new secret weapon.”
— Von Miller (@Millerlite40) February 11, 2016
Miller has long been associated with Adidas, and after his Denver Broncos defeated Cam Newton and the Carolina Panthers on Sunday, the brand took a shot at Newton and his brand, Under Armour.
Now, he’ll be the face of this new marketing campaign, which along with his recent performance signals the pass-rusher’s rise into super-stardom.