Texas A&M athletics and the Seattle Seahawks have renegotiated a five-year agreement regarding the use of the “12th Man” phrase.
TheEagle.com reports that the new agreement will allow Seattle to continue paying an annual fee to use the Aggies’ trademarked phrase. However, the team will not be able to include references to the “12th Man” on its social media accounts or in its Ring of Honor at CenturyLink Field.
Texas A&M said that Seattle is moving away from using the phrase explicitly, favoring the use of “12” or “12s” when referring to Seahawks fans. The new agreement, the report said, is meant mostly to cover incidental use of the trademarked phrase.
The Seahawks have already made that distinction on social media. They have an official twitter account dedicated to their fan base which uses the handle @12s rather than the Texas A&M athletics handle, @12thMan
The previous agreement, reached in 2006, had the Seahawks pay the Aggies $100,000 up front with a $5,000 annual fee for the rights to use the phrase. The new agreement changes the annual fee, but Texas A&M declined to comment on what the new amount would be.